Gahan’s Butchers

Bavarian Meats is a premium sausage kitchen and purveyor of fine charcuterie. Opening in 1961, the German-rooted, Seattle-based, delicatessen has built a legacy on preparing and selling high-quality German sausages and other meats both locally and nationally.

The brand strategy breaks away from the generic solutions that are typical of German-inspired meat shops by taking a unique direction. Inspiration comes from the Bavarian coat of arms, German midcentury modernism, and dynamic typography to create a distinct brand system that involves print collateral, web interfaces, and packaging.

Services: branding, strategy, packaging, collateral, signage